While Taylor urged managers to control their workers to ‘get more’ out of them, productivity literature and productivity tech take this imperative and urge the individual to turn this control inwards: to self control, to self manage, to ‘get more’ out of themselves. In this way, the failure to thrive in competitive work environments, to fail to succeed or even to enjoy, becomes an individual failing, hinged on an inability to properly optimise oneself or one’s time.