Consider, then, a team environment encased in the monolithic corporate structure of the AFL. In 2011, Essendon had a cash turnover of $5.2 million, net assets of $22.7 million, as well as 50,271 paid-up members. Only a couple of years later, the average salary for an AFL player was $265,179, with many players receiving in excess of $500,000. There is also the constant glare of the media spotlight, ever angling for the first flash of scandal.