The ‘free market’ line is a lie. Like many of the platform firms, Uber is a venture-capitalist funded monopoly-in-formation. As Srnicek writes, the point about platform capitalism is that it depends on ‘network effects’ to work: the more users it has, the more valuable it becomes, the more users it gets. The result, as with Facebook and Google, is monopoly. Uber’s price-cutting practices, hugely subsidised by venture-capital, are intended to expedite its own market dominance.