Chucky returns as an expression of the repressed proletariat that toils in the Global South, and it manifests itself through bleeding-edge technology – something as valuable as any raw commodity stripped from the ground.

On the days I work from home I have a habit of watching a YouTube video at lunchtime. A video made by my favourite friend simulator. He is, after all, a superlative comrade: funny, uncomplicated, accessible, chipper and constant. I’ve worked many jobs in any number of fields and I’ve never felt as positively towards a colleague as I do towards this man.

On several dates, usually between the fourth and fifth beer, my companion and I have found common ground over our mutual disdain for the whole hellish ritual of online dating, only for one of us to ask resignedly, ‘But how else do you meet someone these days?’ It feels impossible to stave off the inexorable force of the ever-encroaching market.