Published in Overland Issue Print Issue 199 Winter 2010 Main Posts Editorial Rjurik Davidson We live in a deeply commodified culture that values style over substance, image over reality, the disposable over the sustainable. McDonald’s and Coca-Cola, The Da Vinci Code and Transformers, Australian Idol and Border Security – these are the faces of mass culture. Filmmakers and publishers often justify the situation by blaming consumers. ‘We’re just giving them what they want,’ they argue. For someone like Adorno, the culture industry is organised from the top. The industry tells us what we want (think of the ubiquity of advertising) and then sells it to us. Since our taste is already constructed, we desire what they are selling – the industry is a closed circuit. In such a situation, how might we sustain the cultural alternatives that survive like islands in a sea of commodification? A number of pieces in Overland 199 engage with these issues. Cate Kennedy contends that internet culture is detrimental to sustained creativity. Facebook, Twitter, blogs – these correspond to a state of mind that is impatient, disengaged and with decreased inhibition. This state of mind, she argues, is the opposite of the one necessary for creative writing. Thomas Caldwell holds that the Australian film industry is blighted by its concern with commercial success. He challenges the idea that Australian film is too bleak. The problem, in his eyes, is not the quality of the films ‘but the public perception’ of them. Zanny Begg examines the political art that emerged during the counter-globalisation movement. In her view, alternative culture should be radical and political, just as politics should be creative and artistic. It is a line of argument propagated during the 1960s by radicals such as Abbie Hoffman and the Yippies, who formulated it as a response to the mass media landscape. Overland 199 also continues our engagement with contemporary politics. Sean Scalmer and Jackie Dickenson scrutinise the career and methods of Australia’s establishment journalist Paul Kelly, while Tad Tietze analyses the history and composition of the Greens. Along with stories, memoir and reviews, we hope that these pieces contribute in their own way to keeping those alternative cultures – literary and political – alive. Rjurik Davidson Rjurik Davidson is a writer, editor and speaker. Rjurik’s novel, The Stars Askew was released in 2016. Rjurik is a former associate editor of Overland magazine. He can be found at rjurik.com and tweets as @rjurikdavidson. More by Rjurik Davidson Overland is a not-for-profit magazine with a proud history of supporting writers, and publishing ideas and voices often excluded from other places. If you like this piece, or support Overland’s work in general, please subscribe or donate. Related articles & Essays First published in Overland Issue 228 11 November 202211 November 2022 Main Posts On the last day of Subscriberthon, our amazing online editor gives you one last (very good) reason to subscribe Editorial team What's in store for the last day of Subscriberthon? First published in Overland Issue 228 10 November 202210 November 2022 Main Posts On the second-last day of Subscriberthon, our favourite editor-duo give you reason #1002 to subscribe to Overland Editorial team What's in store for the second-last day of Subscriberthon?