Indyk seems to think that the marketplace is a swelling crowd of populist barbarians – possibly an image that would be appreciated by Pratchett – but not (to his mind) comprised of the ‘true’ readers of literature. Quality and appeal are not mutually exclusive. In attempting to distinguish the ‘marketplace’ from cultural appreciation, Indyk wrests from the readers of books the power to be considered and conscious of what they read. He seems to think that the people who read Pratchett are different from the people who read Marquez, but he has no evidence of this.