7 March 2009 Main Posts new Harper Collins imprint Jeff Sparrow From the New York Times: Just a month after announcing a restructuring that led to layoffs and the shuttering of an entire division, HarperCollins Publishers hopes to jazz up its book lists by opening a new imprint. This fall the company will publish 21 new hardcover and paperback original titles under the It Books imprint, focusing on pop culture, sports, style and content derived from the Internet, like a planned collection of Twitter posts called “Twitter Wit.” One will resist the temptation to suggest that it will be a very thin volume. More seriously, this seems an odd response to the problems faced by the industry. Sure, publishers need to take into account the online environment. But surely that means publishing that emphasise the strengths of books, not their weaknesses. A collection of funny Twitter posts might make an amusing website, I guess, but would you really want it on your bookshelf? Print is about permanency; it’s about reflection; it’s about a more in-depth engagement with ideas than the transitory experience offered by the web. If you wanted a ‘replication of culture derived from the internet’, wouldn’t you, like, go to the internet? Jeff Sparrow Jeff Sparrow is a Walkley Award-winning writer, broadcaster and former editor of Overland. More by Jeff Sparrow Overland is a not-for-profit magazine with a proud history of supporting writers, and publishing ideas and voices often excluded from other places. If you like this piece, or support Overland’s work in general, please subscribe or donate. Related articles & Essays First published in Overland Issue 228 11 November 202211 November 2022 Main Posts On the last day of Subscriberthon, our amazing online editor gives you one last (very good) reason to subscribe Editorial team What's in store for the last day of Subscriberthon? First published in Overland Issue 228 10 November 202210 November 2022 Main Posts On the second-last day of Subscriberthon, our favourite editor-duo give you reason #1002 to subscribe to Overland Editorial team What's in store for the second-last day of Subscriberthon?