It is tempting to dismiss Evans as unhinged, but it would be a mistake to view his radicalisation trajectory in isolation. Since the onset of the pandemic, some quarters of the wellness industry have been taken in by conspiritualist ideas, including those of QAnon. Militant wellness – think singing bowls, praise for Trump and the use of weapons – is now a thing.

Richard Dawkins is not a fascist, nor even a supporter of the alt-right. He’s better understood as an extraordinarily entitled member of the political class, who happens to possess a huge platform through which he can express that entitlement. Nevertheless, with the far right making increasing inroads into the mainstream, it’s important to remember the role that Dawkins and his friends have made and continue to make in popularising its ideas.

The prominence of women in a movement so dedicated to male supremacy generates certain obvious contradictions which have, just now, spectacularly come to a head.

The extent to which Peterson’s Weltanschauung generally, and his bestselling self-help book 12 Rules for Life specifically, answers to Eco’s features of fascism is striking.

Peterson is urbane and respectable, emblematic of what British writer Olivia Laing has called ‘the endless malice of the polite right’. ‘Just crazy enough’, in Jon Ronson’s phrase, to ensure media interest, but sufficiently intellectual-sounding to attract an audience for whom a brazen bigot like Yiannopoulos would be on the nose.

Angela Nagle has written an indispensable book that allows both the extremely online- and meme-illiterate to grasp the IRL implications of the online culture wars. From the rise of Trump as a lulzy agent of base enjoyment and unrestrained conspiracy, to the collapse of meaning, all are products of an online culture that privileges affect and transgression.