It is sometimes almost as fun to say that online publishing is alive and kicking as much as it is to say that it’s dead in the ground. Neither are actually true – there is a heartbeat, but it skips. Yet the debate is loud enough to sustain the careers of several ‘news gurus,’ as Dean Starkman calls them – Jeff Jarvis, Clay Shirky, Jay Rosen, Michael Wolff, and a handful of other scribblers scribbling about the state of media and journalism and content.