Being a Swiftie comes with a flavour of shame. Although she is one of the world’s most accoladed pop stars, Swift is arguably also one of the most hated. Her music occupies a rare space, simultaneously enjoyed and reviled as musical hits, always maintaining a dual universality. Streaming over cereal boxes or jingling in the waiting room, Swift’s music enjoys an underlying cultural presence in our daily life, as mundane as that of a bottle of milk.