‘Why would they publish that!?’ is a common refrain encountered by almost any editor nowadays. We see them all too, by the way – your tweets are not invisible – and I tend to have a stock response: angry/disappointed social media user, aren’t you curious about what this person thinks?

Many have heard of the famous McLibel Case, or seen Super Size Me, or heard of stores closed for lack of interest. Less well known is Australia’s first pro-fast-food direct action episode, which was in response to the closure of Hartee’s, the original Australian-owned (albeit US-inspired) fast food franchise, in 1975.