15 July 2010 Main Posts Meanland extract – A Gutenberg moment? Jessica Au The arrival of the iPad in Australia has been greeted with everything from quasi-religious reverence to cynicism. The Steve Jobs camp has largely been focused on the language of revolution – a savvy if slightly hubristic move from the Apple marketing department. ‘It’s already a revolution and it’s only just begun,’ the voiceover in the commercials declared, with Jobs himself calling the iPad ‘a truly magical and revolutionary product’ at the launch earlier this year. If ‘revolutionary’ has become Apple’s key selling point for the masses, then drawing parallels with the invention of the Gutenberg press comes a close second, especially for winning over aficionados of print. Even Jonathan Green of ABC’s Drum admitted ‘This could be something of a Gutenberg moment, a technical innovation that will revolutionise how we communicate and distribute ideas.’ Read the rest of the post at Meanland. Jessica Au More by Jessica Au Overland is a not-for-profit magazine with a proud history of supporting writers, and publishing ideas and voices often excluded from other places. If you like this piece, or support Overland’s work in general, please subscribe or donate. Related articles & Essays First published in Overland Issue 228 11 November 202211 November 2022 Main Posts On the last day of Subscriberthon, our amazing online editor gives you one last (very good) reason to subscribe Editorial team What's in store for the last day of Subscriberthon? First published in Overland Issue 228 10 November 202210 November 2022 Main Posts On the second-last day of Subscriberthon, our favourite editor-duo give you reason #1002 to subscribe to Overland Editorial team What's in store for the second-last day of Subscriberthon?