Even now, ten months after he announced and nine after he first took his continuing lead in national polling, there is still a stubborn tendency among paid-up political commentators to believe that Donald Trump may fall short of the nomination. Outright Trump denialism of this kind will fade after his triumphs on 15 May, but there are many other ways of not taking Trump seriously. One is to insist that his political views are not deeply held, that he’s a mere opportunist, that even now his campaign is just a bid for publicity, and that in the end, we shouldn’t take what he says at face value.