The bullets had scarcely stopped flying in Paris before the pressure was on. There were the profile pictures filtered with le Tricolore or changed to show the user on holiday in Paris; the memes with cartoons by Charlie Hebdo illustrator Joann Sfar or words by Martin Luther King Jr; the condemnations of religious fundamentalism and pleas for tolerance on behalf of the peaceful majority of the world’s Muslims. The counter narrative went hand-in-hand: what about Beirut, we were asked with varying degrees of sanctimoniousness, where Islamic State militants had killed 41 people the day before the Paris attacks?