‘I can’t wait to rip open the envelope, make myself a coffee or pour myself a drink, and jump into the conversation.’ – Christos Tsiolkas
For more than fifty years, Overland has been recognised as a cultural institution – a pugnacious magazine discovering new writers, courting controversy and keeping the flame of Australian culture alight.
Over its 58 years, Overland has published Australia’s most provocative writers, historians, humourists and cultural critics – Judith Wright, Peter Carey, Patrick White, Elizabeth Jolley, Stuart Macintyre, Germaine Greer, Rodney Hall, Gwen Harwood, Thea Astley, Xavier Herbert, Amanda Lohrey, Bruce Dawe, Manning Clark, Humphrey McQueen, Christina Stead, John Kinsella, Christos Tsiolkas, Cate Kennedy, Nam Le, Alexis Wright, Benjamin Law, Kirsten Tranter and many others.
Overland is not only iconic – it’s now more read than ever before. At a time when many journals are in decline, Overland enjoys substantial and sustained growth, with circulation increasing each year. The estimated print readership in 2013 is about 10 000 per issue, while the Overland website sees around 45 000 hits a month.
Overland circulates widely amongst writers, editors, publishers, academics, students and artists. By advertising in Overland you can play an integral part in Australia’s literary and thinking culture.
Almost half of Overland’s readers are aged 25–44. They’re highly educated and enjoy sound disposable incomes. Most (86.5%) hold tertiary or postgraduate qualifications, with more than half (59%) earning more than $41 000 and a large minority (26.6%) earning between $61 000 and $80 000.
Our readers are progressive, with an even gender distribution. The majority are also writers. An overwhelming 95% of our readers attend literary and cultural events such as the theatre, film festivals, exhibitions and writers’ festivals. Half of our readers regularly purchase new books, and many of our readers subscribe to Australian and international journals and newspapers.
Overland’s rates and deadlines
Full page $920 (3mths/1 issue) $2990 (12mths/4 issues)
Half page $680 (3mths/I issue) $2190 (12mths/4 issues)
Third page $550 (3mths/1 issue) $1750 (12mths/4 issues)
Quarter page $350 (3mths/1 issue) $1100 (12mths/4 issues)
winter 30 April (bookings) 7 May (artwork)
spring 9 July 16 July
summer 8 October 15 October
autumn 21 January 28 January
Files can be TIFF, JPEG, EPS or PDF but must be at 300 dpi at 100% size.
Side half-banner: 200 px wide by 300 px high – $200 (1mth), $320 (2mths)
Side banner: 200 px wide by 600 px high – $300 (1mth), $470 (2mths)
Bottom banner: 1100 px wide by 150 px high – $400 (1mth), $650 (2mths)
Files must be .jpeg or .png.
Our online advertising is easy to organise. Bookings should be made by the 10th of each month, with artwork supplied the week after booking.
Please note: the purchase of an online advert is the same as hiring the space for a month. This means advertisers can use that space to rotate their product or event at no extra cost.
Overland magazine on 03 9689 6913 or at Overland@vu.edu.au